Over the previous few years, many ladies in Pakistan have began working exterior of their properties to assist their households and to enhance the socio-economic situation of the nation. Whereas attending to their workplaces, most of them journey through native transport. I’m right here significantly speaking concerning the center class or lower-middle-class ladies who’ve restricted sources to navigate within the metropolis.
Native transport is supposed to facilitate these folks, however it has many drawbacks as effectively. Girls really feel unsafe on public transport and the circumstances of native transport may be very dismal in Pakistan. To deal with such points enters Roshni Rides, a startup led by four crew members; Gia Farooqi, CEO, Hasan Usmani, COO, Hanaa Lakhani, CMO and Moneeb Mian, CFO goals to supply secure, reasonably priced and dependable transportation to ladies.
Although there are lots of alternatives for girls like Careem, Uber, SheKab and different ride-hailing companies, what attracted my consideration to this startup was the truth that it was focussing on ladies solely and had been in operations exterior of Pakistan.
In conservation with TechJuice, Moneeb Mian, CFO of Roshni Rides shared the entrepreneurial journey of with nice ardour.
Concept incubation/Historical past of Roshni Rides
Staff Roshni Rides at all times wished to do one thing nice for marginalized ladies in Pakistan and refugees in South Asia. They took numerous time to determine the obstacles working ladies are going through in our society and what probably their crew might do to assist them overcome. Then they got here up with an thought of ride-hailing service that may particularly deal with the wants of ladies within the low socio-economic class. Fueled by a ardour for making lives of refugees higher and to supply secure transport to ladies, the crew launched into accelerator program contest at Hult’s Worldwide Enterprise College and gained the $1 million Hult Prize for social entrepreneurship on September 16, 2017.
Moneeb additional shared that their startup Roshni Rides has efficiently gone by means of two testing phases and now the companies will likely be formally launched in Karachi on August 14, 2018. Speaking concerning the firm’s imaginative and prescient, he stated that they plan to increase the service in different cities as effectively sooner or later and by 2022, they’re planning to succeed in all of the refugees of South Asia.
How Roshni Rides advanced
The startup first determined to begin off with Auto-Rikshaws however after taking into view the larger viewers that wants ride-hailing companies in Pakistan, they launched a number of ride-sharing companies like Suzuki Bolan and different Choose-up automobiles that carry a number of passengers directly. Moneeb talked about that they’re collaborating with completely different enterprise sectors in Karachi to supply their ladies staff Roshni Rides companies. Particular pick-up factors are additionally arrange at completely different geographical areas in Karachi. Moneeb additional shared that Roshni Rides will function in numerous areas of Karachi relying on the inhabitants density of that space. Nonetheless, the app remains to be within the working section and will likely be accessible on Google Play Retailer in subsequent 2-Three months.
After successful $1 million Hult Prize, the startup is within the seed funding stage and by January 2019, they’re hoping to enter A stage. Moneeb informed that completely different traders are approaching them for investing in Roshni Rides however they’ve already adequate funding.
When requested about how Roshni Rides would compete with different ride-hailing companies in Pakistan, Moneeb informed their mannequin is especially designed for center and decrease class strata and will likely be a cheap service carrying a number of passengers directly. The service relies on the worth system for girls that makes Roshni Rides completely different from others. Furthermore, a budget fare charges will give an enormous profit to the service as in comparison with different companies who targets the elite class.
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