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OPPO Named by Counterpoint as a Leader in Premium Smartphones

OPPO Named by Counterpoint as a Leader in Premium Smartphones

OPPO has been named because the main smartphone model by market analysis agency Counterpoint within the decrease premium phase. This beautiful end result proves the model is flourishing amongst fierce competitors in a largely saturated market. Moreover, with greater than 95% of flagship gross sales coming from the home China market, its clear OPPO has ample alternative to develop its share and thus convey extra lovely smartphone merchandise to younger customers world wide.

OPPO named by Counterpoint as a Chief in Premium Smartphones

OPPO Named by Counterpoint as a Leader in Premium Smartphones
Excessive-end smartphone market worth vary and OEM share (Supply: Counterpoint)

Mr. George Lengthy, CEO, OPPO Pakistan mentioned

OPPO retains on addressing its experience to meant youth customers by numerous style and way of life collaborations in mainstream tradition. It has been a triumphant method for OPPO in making the model extra helpful to smartphone customers with superior expertise. With our portfolio ranging mid-range smartphones affords excessive worth for cash and inexpensive to our target market in order that they uncover ever-evolving technological improvements”.

The Counterpoint report concluded that the worldwide high-end smartphone market grew by 7% within the second quarter of 2018, with glorious efficiency in high-end product shipments. OPPO accounted for 10% of the general premium smartphone market and within the $400-600 worth phase, OPPO ranked first with 22% market share, adopted by Apple, Samsung, Huawei, Xiaomi and others. Throughout the vastly necessary China high-end smartphone market, the world’s largest, Apple ranked first and OPPO ranked second. Chinese language smartphone producers have “upgraded” their flagship merchandise this 12 months and OPPO has been on the forefront. The newly launched Discover X has gained unanimous reward from customers and the media after a extremely profitable Paris launch. Not forgetting the corporate’s R sequence, which reinvigorated the trade at giant with metallic colours and glass gradients.

In 2018 alone, OPPO has launched a number of modern applied sciences together with the panoramic arc display screen, AI-enhanced 3D Digicam, Tremendous VOOC flash charging, TOF and 3D structured gentle expertise. OPPO has additionally inked partnerships with Stanford College on AI and internally, efficiently examined 5G to be used sooner or later growth of 5G smartphones. There are lots of extra causes past product options that contribute to OPPO’s quick progress. Lately, OPPO has put super effort into manufacturing and {hardware} growth with funding in R&D and Design facilities world wide. In software program, the corporate’s ColorOS continues to supply customers a quick, easy and intuitive expertise. Each of those are exemplified by our variety of utilized expertise patents, which has reached greater than 32,000 globally.

Up to now, OPPO had entered greater than 30 international locations and areas and function in additional than 400,000 shops. In advertising and retail, OPPO continues to talk to its target market of younger customers by quite a few partnerships in sports activities, style, films, gaming and different areas in in style tradition. OPPO had already partnered with FC Barcelona, India’s Nationwide Cricket crew, Victoria’s Secret Trend Present and America’s Subsequent High Mannequin. In every of those, younger customers have been efficiently reached and proven how the cell can complement their lives. It’s has been a successful technique for OPPO when it comes to making the model interesting to increasingly more individuals. One of many basic targets of OPPO has been to stick to the ‘artwork of expertise’ and meet person wants.

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