Home / Technology / How are political parties harnessing the power of digital media for General Elections 2018?

How are political parties harnessing the power of digital media for General Elections 2018?


There are two weeks to go for Common Elections 2018. Marketing campaign actions of all contesting political events are in full swing in each nook of the nation. Virtually all political events and unbiased candidates are utilizing the ability of social media platforms corresponding to Fb and Twitter to get their election marketing campaign throughout a large inhabitants.

In accordance with the candidates of election 2018, digital media has grow to be a really great tool to focus on children and convey their messages and manifesto of their celebration. That is how political events are utilizing the ability of digital advertising to pursue folks to vote for them:

1. Digital promotion of manifesto

Completely different political teams are accelerating their political campaigns and selling their manifesto with totally different digital instruments like shopping for advertisements on numerous web sites, search engine optimization advertising and Digital Signboards.

2. Social media campaigns

Many well-known politicians like Bilawal Bhutto, Imran Khan, Maryam Nawaz and Shahbaz Sharif are energetic customers of social media platforms to create a one-on-one reference to their folks. In addition to them, numerous different representatives of Political events have energetic Fb and Twitter pages the place they suggest their political agenda to get the help of individuals in upcoming elections. In accordance with the statistics of Pakistan Telecommunication Authority (PTA), 58 million folks have entry to the broadband web. So there might be quite a few Pakistanis on social media who play an vital position within the coming few days.

3. Recruiting digital media cells

These days, each political celebration has their very own media cell. It’s at least a deadly weapon which is utilized by numerous political events via which they will begin sending a message to their voters or can begin a marketing campaign in opposition to their opponents.

4. Advert campaigns on totally different web sites

Varied political teams have additionally began advert campaigns for his or her political agendas on totally different web sites and TV channels to get their message throughout the plenty.

As in comparison with the earlier Common Elections 2013, the affect of social media has elevated by many folds, which may be attributed to a number of causes. Many of the millennials weren’t registered voters then however now they’re actively taking part within the political discourse on digital media. Moreover, cell broadband penetration corresponding to 3G/4G companies was restricted to large cities however have now made its approach to rural areas as effectively. Furthermore, there’s an energetic presence of social media customers that don’t solely comprise of political candidates campaigning but in addition residents participating with candidates and non-partisan entities urging registered voters to make use of their proper correctly.

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