Main e-commerce firm, Daraz, is bringing 11.11, the ‘World’s Greatest Sale Day’, to Pakistan for the primary time. The one-day sale is sponsored by Unilever, L’Oreal, P&G, Nestle, Mi, PEL and Haier – in addition to HBL as one of many monetary companions and Telenor because the telecommunications accomplice. Through the first mega occasion because the launch of the brand new Daraz App, prospects can count on a really personalised and supercharged lineup of actions. Daraz 11.11 is a primary of its type occasion and is ready to revolutionize regional ecommerce.
11.11 began in 2009, when Alibaba, Daraz’s parent-company, positioned it as Asia’s reply to Black Friday. Quick-forward 10 years and the headlining 11.11 sale is able to make the journey to Pakistan. The one-day occasion posts unequaled gross sales numbers, 4 instances that of Black Friday. Clients can stay up for a totally personalised buying expertise, along with huge mega offers, flash gross sales, hundreds of brand name vouchers, thriller packing containers, reductions from banks, giveaways and extra. The one-day sale occasion on the brand new Daraz App might be the most important to this point for the ecommerce firm.
When is 11.11?
11.11 is the numeric short-form of 11th November. On 11th November 2018, Myanmar will greet the sale phenomenon with open arms and carts.
Managing Director Daraz Pakistan, Ehsan Saya, shared his ideas on the upcoming flagship sale, “11.11 is poised to disrupt Pakistan’s e-commerce business. When you expertise what the Daraz App has in retailer for you, you’ll have the ability to draw a line within the sand and say: that was Daraz earlier than 11.11; that is Daraz after 11.11. It’ll mark a paradigm shift. 11.11 is about extra than simply offers and reductions – it’s going to convey our whole digital ecosystem into play: a combo of synthetic intelligence assisted personalization, leisure, huge offers, safe cost options, and an assortment of greater than 2 million merchandise.”
TechJuice for Browser: Get breaking information notifications in your browser.